IRIDESCENT TREND
January is the perfect month to observe the new trend horizon that lies ahead of us, so as to be the first to show them off and earn the title of trend-setter in the eyes of our friends. Today we talk about the color of the future: the iridescent nuance of VERY PERI.
This is the name of Pantone number ’17-3938′, elected by the US company as the color of 2022. For the first time it is not a shade already known, but a neo-color, a completely new shade of periwinkle blue with a purple and red undertone. A color with a lively and joyful attitude that brings a breath of positive energy and creativity. In chromatology, blue instills a sense of familiarity and comfort, while the violet-red undertone adds a touch of vitality and freshness, a push towards a future that mirrors an increasingly digitized society.
“Thanks to a new color, we reflect the innovation and global transformation underway. Society continues to recognize color as a fundamental form of communication and expression, and the complexity of this new shade of blue, infused with red-violet, highlights the possibilities before us,” said Laurie Pressman, Vice President of the Pantone Color Institute.
Color is a fundamental form of communication useful for expressing the society of the present. Today, after years of anchoring to the past, retromania and a nostalgic attitude, the push of Covid on technology and the nascent Metaverse bring the focus to the future. The virtual world promised by Zuckerberg also represents a great market opportunity for starting an economy of virtual products and consumer goods. And it is precisely from this virtual production that a futuristic aesthetic emerges characterized by a mixture of shades halfway between the rainbow and the chrome: the iridescent.
Discover the HOLO Jacket and the HOLO Trench by MFGA, a hymn to the iridescent trend.
