The story tells that between the ninth and eighth century. B.C. creatures with human features, but with the gift of immortality have lived on Mount Olympus, they were called GODS. They represented the virtues and weaknesses of men and at the same time embodied powers related to the forces of nature.

The new OHMYGOD collection takes shape from the inspiration of this divine world.

The aim is to enhance the peculiarities of each god linked to his own element of nature, to emphasize the most eccentric colors and aspects, bringing them to the street: “From the Olympus to the street”.

The exclusive peak loses its charm: the road is the place where you can’t miss it, the most attractive place. Where you are free to express yourself, and it is precisely in the street that men and gods are together, thus giving a new, more inclusive interpretation to life.