FROM THE STREET TO THE FAME

Credits @Vice via web

Credits @Vice via web
A factor that has contributed significantly to the success of the contamination of fashion by street style has certainly been the change in trends in clothing habits: the abandonment of formal “work” outfits and an ever growing inclination towards style hybrid between sporty and casual. As far as streetwear brands are concerned, there has been a twofold development and orientation: brands such as Supreme and Off-White have focused on exclusivity, aiming for luxury streetwear; the big sportswear giants, such as Nike – Puma – Adidas, have created contemporary collections, new product lines, revisiting old models and collaborations with celebrities from the music scene and the world of sport, aiming for more mass consumption.
It is true that Supreme is the streetwear brand par excellence and that the supremacy of this brand in the street field is constantly evolving, but there are many trendy brands such as Off-White and Vetements.